Choose 2 of the topics from the following list:
• global strategy as business model change • target markets and modes of entry • globalising the value proposition • -global branding • – Globalising the supply chain
Critically evaluate their approach and the reasons behind their success with respect to the theory.
Industries to select from: 1. Computerindustry(hardwareorsoftware) 2. ICTindustry(InformationCommunicationsTechnology) 3. Pharmaceutical industry 4. Food/Beverageindustry 5. CarIndustry 6. Airline Industry 7. Hospitality