Report competitive strategy

    Choose 2 of the topics from the following list:   • global strategy as business model change • target markets and modes of entry • globalising the value proposition • -global branding • - Globalising the supply chain   Critically evaluate their approach and the reasons behind their success with respect to the theory.   Industries to select from: 1. Computerindustry(hardwareorsoftware) 2. ICTindustry(InformationCommunicationsTechnology) 3. Pharmaceutical industry 4. Food/Beverageindustry 5. CarIndustry 6. Airline Industry 7. Hospitality

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