Report on Marketing Planning - Themes, Concepts and Consequences

Report on Marketing Planning - Themes, Concepts and Consequences Order Description Total word guide 3000. I don't know how many references are necessary. Do not use too many references, only those necessary. Please use only books given. Guidance on Referencing: UCLan has a web-based reference management tool called RefWorks that has comprehensive details of all the referencing styles (including journal house styles) that students of all levels may want to use. It includes guidance for all types of materials that might be referenced, and covers both in-text citations and bibliographies. Planning is integral to the successful implementation of marketing. Consequently, a number of marketing practices and principles apply in the formulation of a marketing plan. Many of these practices and principles are progressive and sequential and, as such, offer the professional marketer a framework in which to conduct marketing operations. With regard to marketing planning, your task is to write a report which comprises eleven concise critical commentaries (CCC’s). Your CCC’s should describe relevant concepts and theoretical models of the key practices and principles that underpin marketing planning, whilst also offering a critical and evaluative account of the main limitations and/or benefits. Your CCC’s should refer to relevant academic and trade literature by way of including an appropriate number of citations, as well as utilising contextualising examples from industry as appropriate. The total word guide for your report is 3,000 words. Your CCC’s should focus on the following area: 1. Introduction to Marketing Planning in Tourism & Hospitality: A Marketing Philosophy Approach 2. Analysing the Current Situation: a marketing perspective 3. Analysing Customers & Markets 4. Planning Segmentation, Targeting & Positioning 5. Planning Direction, Objectives & Strategy 6. Planning for Products & Brands 7. Planning for Pricing 8. Planning for Service & Distribution 9. Planning for Communication & Influences 10. Planning for the Marketing Mix 11. Planning Implementation & Control The aim of this assessment is for you to demonstrate your conceptual understanding of the marketing planning process, whilst allowing you to contextualise your discussions with real-world examples. Assessment Instructions ? You are required to submit this assessment via TURNITIN. ? Each of the eleven report entries (or CCC’s) should appear under eleven separate headings (as above). You are strongly advised to write your separate CCC’s as the semester and lecture programme progresses, rather than waiting until the final few weeks before the submission deadline. ? Each CCC may include a mixture of text, photographs, diagrams, and cited quotes. The word guide is 300 words for each CCC report entry. The total word guide for this assessment is approximately 3,000 words. ? This part of the assessment is weighted at 60% of the total module grade. In terms of grading, each CCC entry within the assessment is weighted equally. ? Each CCC should offer a critical account and analysis of the subject under consideration. Do not be merely descriptive. You should include references to relevant literature. Bibliographies / reference lists are not included in your total word guide. ? Dedicated tutorials (Semester One) may be offered to provide guidance and support in setting up your blog domains. Assessment Criteria ? Your work should illustrate the efficient selection and management of source materials. Whilst this is a vocational based assessment, your report entries should be based upon theoretical and conceptual underpinnings. In addition, your work should show elements of original thought. ? Your report entries should illustrate critical discussion and appropriate selection of relevant academic models and marketing concepts, which are contextualised within in a contemporary industry setting. ? The assessment should be written in a professional business report format using an appropriate template. For a range of business report templates, please use Microsoft Word Templates. ? Your work should be logical, be clearly and professional presented, and lucidly written with an absence of grammatical and spelling errors. Your work should also make use of diagrams and academic models to illustrate theoretical issues. ? In order to achieve higher grades, you should not only consider fully the criteria outlined above, but also refer to the Generic Assessment Criteria for grade indicators in the areas of: - Relevance of work; - Knowledge and understanding displayed; - Depth of analysis, argument and evaluation provided; - Evidence of independent research and academic referencing; - Style of presentation and structure of research. Indicative Reading List (All texts are hyperlinked to the UCLan Library Catalogue): Internet marketing of tourism Bisht, N. S; Pande, Sweta; Belwal, Rakesh; ebrary, Inc Published Mumbai [India] : Himalaya Pub. House 2010 Marketing tourism places Ashworth, G. J. (Gregory John); Goodall, Brian Published London : Routledge 2013 Marketing and managing tourism destinations Morrison, Alastair M., author Published London : Routledge 2013 Marketing for hospitality and tourism Kotler, Philip, author; Makens, James C., author; Bowen, John (John T.), 1948- author Sixth edition. Published Harlow, Essex : Pearson 2014 Marketing in food, hospitality, tourism and events: a critical approach Tresidder, Richard; Hirst, Craig Published Oxford : Goodfellow 2012 Destination marketing: an integrated marketing communication approach Pike, Steven Published London : Routledge 2012 Customer service for hospitality and tourism Simon Hudson, Louise Hudson Published Oxford : Goodfellow 2013 Tourism sensemaking: strategies to give meaning to experience Woodside, Arch G Published Bingley, U.K. : Emerald 2011 Destination brands: managing place reputation Morgan, Nigel; Morgan, Nigel; Pritchard, Annette; Pride, Roger Published Oxford : Butterworth-Heinemann 2011 Marketing in travel and tourism Middleton, Victor T. C Published Oxford : Butterworth-Heinemann 2009 Tourism Branding Cai, Liping A; Munar, Anna Maria; Gartner, William C Published Bingley, U.K. : Emerald 2009 Tourism-marketing performance metrics and usefulness auditing of destination websites Woodside, Arch G Published Bingley, U.K. : Emerald 2010 Marketing communications in tourism and hospitality: concepts, strategies and cases McCabe, Scott Published Oxford : Butterworth-Heinemann/Elsevier 2009 Destination marketing and management: theories and applications ebrary, Inc; Pizam, Abraham; Wang, Youcheng Published Cambridge : CAB International 2011 New challenges to international marketing Ghauri, Pervez N., 1948-; Sinkovics, Rudolf R., 1966- Published Bingley, U.K. : Emerald 2009 Contemporary hospitality and tourism management issues in China and India: today's dragons and tigers Ball, Stephen D; Nield, Kevin; Horner, Susan, 1956- Published London : Routledge 2012 Marketing management: a relationship approach Hollensen, Svend Published Harlow : Financial Times Prentice Hall 2010 Market-driven management: strategic and operational marketing Lambin, Jean-Jacques, 1933-; Schuiling, Isabelle, 1962- Published Basingstoke : Palgrave Macmillan 2012 Marketing Management Kotler, Philip; Keller, Kevin Lane, 1956- Published Boston, [Mass.] ; London : Pearson 2012 Marketing planning: strategy, environment and context Blythe, Jim; Megicks, Phil Published Harlow : Financial Times Prentice Hall 2010 Guerrilla marketing remix Levinson, Jay Conrad; Levinson, Jeannie Published [Irvine, Calif.] : Entrepreneur 2011 Tourism and hospitality marketing: a global perspective Hudson, Simon Published Los Angeles, Calif. ; London : SAGE2008 Hospitality Branding Dev, Chekitan S. (Chekitan Singh), 1959-; ebrary, Inc Published Ithaca : Cornell University Press 2012 Consumer Behaviour Hoyer, Wayne D; MacInnis, Deborah J; Pieters, Rik Published Mason, Ohio : South-Western 2013 Pricing behavior and non-price characteristics in the airline industry Peoples, James Published Bingley, U.K. : Emerald 2012 Advertising: types, trends and controversies ebrary, Inc; Mann, Evelyn P Published New York : Nova Science Publishers 2012 The human brand: how we relate to people, products, and companies Malone, Chris, 1969-; Fiske, Susan T Published San Francisco : Jossey-Bass 2013 Advertising as Culture ebrary, Inc; Wharton, Chris Published Bristol : Intellect 2013 Public Communication Campaigns Atkin, Charles K; Rice, Ronald E Published Thousand Oaks, Calif. : SAGE Publications 2013 Creative advertising: an introduction Sorrentino, Miriam Published London : Laurence King Publishing 2014 Integrated advertising, promotion, and marketing communications Clow, Kenneth E., author; Baack, Donald, author Published Boston, Massachusetts : Pearson 2014 Designing brand identity: an essential guide for the whole branding team Wheeler, Alina Published Hoboken, N.J. : Wiley 2013 Search and social: the definitive guide to real-time content marketing Garner, Rob; ebrary, Inc Published Indianapolis : Wiley 2013 Digital marketing: strategy, implementation and practice Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona Published Harlow : Pearson Education 2012 Mobile magic: the Saatchi & Saatchi guide to mobile marketing Eslinger, Tom Published Hoboken : Wiley 2014 Valuable content marketing: why quality content is key to business Jefferson, Sonja; Tanton, Sharon Published London : Kogan Page 2013 The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly Scott, David Meerman; ebrary, Inc Published Hoboken, NJ : John Wiley & Sons, Inc 2013 E-commerce 2013: business, technology, society Laudon, Kenneth C., 1944- author; Traver, Carol Guercio, author Published Boston : Pearson 2013 Socialnomics: how social media transforms the way we live and do business Qualman, Erik, 1972- Published Hoboken, N.J. : Wiley 2013 Recommended Journals: International Journal of Culture, Tourism & Hospitality Research Journal of Hospitality Marketing & Management Journal of Internet Marketing Journal of Marketing Management Journal of Travel & Tourism Marketing Journal of Travel Research Journal of Vacation Marketing Services Marketing Quarterly Tourism Management