Report Segmentation, Targeting And Positioning (STP) Market Strategy

      “...positioning and segmentation are distinct parts of the strategy process and provide us with some extremely powerful tools; but ultimately they are linked by the central issue of focusing on satisfying customer’s needs in ways that are superior to competitors” (Hooley et al, 2017 p159)*. *Hooley et al (2017) Marketing Strategy & Competitive Positioning. 6th ed. Harlow Pearson. By reference to academic literature evaluate, and critique, the concepts of Segmentation, Targeting & Positioning (STP) including a consideration of implementation issues.