Research Report
Complete a research report to analyze the supply chain simulation results. You will need to use the final result data to present what is bullwhip effect in the supply chain; critically evaluates the reasons of why this happened in the supply chain and its impacts on supply chain management; and discuss the strategies and approaches of how you could mitigate the supply chain risks because of the bullwhip effects.
Please make full use of the data in the simulation game to support your analysis in the reflective report.
Length 3,000 words and due date: 10.March.2015
The marking criteria that will be used for each assignment:
Marking Criteria
Marks allocated to criteria:
Focus
Does the essay set up a clear essay question to address? Does the essay stay within and fulfil the topic parameters?
20
Synthesis
Does the essay bring together the literature in a significant manner that addresses an essay question?
30
Soundness
Does the essay indicate a comprehensive understanding of the topic area and literature discussed?
30
Clarity of structure
Is the essay well organised and logically constructed to achieve synthesis while being mindful of the needs of the reader?
10
Mechanical Soundness
Is the essay clearly written, spell checked and grammatically sound and referenced appropriately?
10
SC-2-1 (TRAN 1202 + MARK 1202 + BUSI 1150)
Consumer Retailer Wholesaler Distributor Manufacturer
Week Order Inventory Shortage Order Inventory Shortage Order Inventory Shortage Order Inventory Shortage Order
1 9 7 0 2 14 0 3 13 0 6 10 0 10
2 11 4 4 10 8 0 11 5 0 8 6 0 8
3 9 0 3 6 5 0 5 6 0 6 10 0 8
4 8 2 0 10 7 0 7 7 0 5 13 0 4
5 7 1 0 6 6 0 5 8 0 3 17 0 2
6 9 2 0 10 3 0 10 3 0 9 13 0 8
7 10 0 2 10 0 2 15 0 9 13 2 0 10
8 13 0 3 12 0 2 15 0 6 25 0 15 15
9 9 0 1 12 0 6 15 0 2 35 0 25 20
10 7 3 0 10 0 1 15 0 5 50 0 35 30
11 6 3 0 8 5 0 15 0 5 40 0 20 20
12 8 4 0 8 7 0 10 5 0 15 15 0 5
Total 106 26 13 104 55 11 126 47 27 215 86 95 140 214 146
Cost 13 13 27.5 11 23.5 27 43 95
T.Cost1 26 38.5 50.5 138
T. INV. 214 C.INV 107
T.SHO 146 C.SHO 146
T. Cost 253
