ResearchPortfolio/3entries;approximately1000wordsperentry

ResearchPortfolio/3entries;approximately1000wordsperentry TheResearchPortfolioiscomprisedof3entriesthataddress3coursetopicsofyourchoice.(YoucanchoosefromlecturetopicsWeeks5---12.YourDiscussionPapertopicisNOTavailableforselection.)Youareexpectedtodrawonthereadingsandrelevantcoursematerials.Youareencouragedtouseexternalreadingsandsourcesassupplementaryresearchmaterial. Youareadvisedtocompilecoursenoteseveryweekfromthereadingsandlectures,andthesecoursenotescanthenbedrawnonandproperlywrittenupyou’re yourPortfolioentries. ThePortfolioisintendedtohelpyoudocumentandworkthrougharangeofkeyissues,ideas,concepts,arguments,casestudies,andtheoreticaltools. ThisassessmentisNOTaboutsimplyprovidingsummaries,anditisNOTaboutpassivelyregurgitatingcontent.Ifyouwish,youmaybegineachentrybyprovidingaquickoverviewofkeypointsandconcepts–butthemainfocusisonhowyoucriticallydiscussandreflectonthecentralissuesandtheories.Youarerequiredtomake relevantconstructiveconceptualconnectionswithotherweeklytopicsandmaterialsinyourentries. Ifyouwish,youcanusethesameformatforeachweeklyentryasisoutlinedforyourDiscussionPaper;or,alternatively,youcanchoosetowritethreemini---essays. AssessmentCriteria: ??Writingandpresentation:clarityandcoherenceofexpression,grammar,punctuation,sentenceconstruction,layout ??Conceptualunderstanding:abilitytoshowastrongunderstandingofkeyissues,concepts,argumentsacrossthecourse. ??Capacityforcriticalreflection:abilitytocoherentlydevelopandarticulateyourownopinionsandcriticalreflections ??Researchdepth:effectiveengagementwithasufficientrangeofscholarlyresearchmaterialandresources,tosupportyouropinionsandcriticalperspective??Referencing:adherencetoproperreferencingconventions WEEK6LECTURE Television,post---TV,andtherestructuringofthemediasystem Readings Uricchio,William,2013,‘Constructingtelevision:thirtyyearsthatfrozeanotherwisedynamicmedium’,inAftertheBreak:TelevisionTheoryToday,editedbyMarijkedeValckandJanTeurlings,Amsterdam:AmsterdamUniversityPress,pp.65---78 Christophers,Brett,2008,‘Television’sPowerRelationsintheTransition to Digital:TheCaseoftheUnitedKingdom’,Television&NewMedia9(3),pp.239---257 Overview HereinAustralia,wehaverecentlyseenthefinalstagesofthetransitionfromanalogueTVtodigitalTV.Thisisanextremelysignificantshiftwithimplicationsthatarenotalwaysclearlyunderstood,intermsofeffectsonourmedialandscape,andintermsoftheupheavaloflong---establishedbusinessmodelsofmediaoperations. Howaremediacorporationsandadvertiserscopingwiththetremendousshiftsinthemedialandscapesignpostedbythedemiseofthetraditionalbroadcasttelevisionsystem? Doesmediaon---demand(wherethetraditionalone---to---manymodelofmassmediaisnolongernecessarilytheonlyorprevalentwayweaccessand/orproducemedia)necessarilymeanincreasedconsumerchoice,andadiffusionoftraditionalformsofmediapower? WEEK9LECTURE Advertisingandmarketinginacontemporarymedialandscape Readings Berman,SaulJ.,BillBattino,LouisaShipnuck,andAndreasNeus,2007,‘TheEndofAdvertisingasWeKnowIt’,IBMGlobal BusinessServices,availableonlineat:http://www---05.ibm.com/de/media/downloads/end---of---advertising.pdf,lastaccessed5December2012 Zwick,Detlef,SamuelK.Bonsu,andAronDarmody,2008,‘PuttingConsumerstoWork:“Co---creation”andnewmarketinggovern---mentality’,JournalofConsumerCulture8(2),pp.163–196 Overview Mostmediacompaniesfinancetheiractivities(atleastpartially)byadvertising;itisessentialtounderstandadvertisingasaprimarydriverforthemediaindustries. Itisevidentthatadvertisingcontinuestohaveadominantpresenceinbothpublicandprivatespaces.Howdocommercialinterestshelptodirectvariousaspectsofmediapower? Presently,commercialadvertising, acrucialinstitutionincontemporarymedia,isundergoingmassivechange.Akeychallengehastodowithhowtomonetizechangingmediaaudiences,whomarenowactiveandparticipatoryasneverbefore.Whatarethedimensionsoftheshiftsthataretakingplaceincontemporaryadvertisingandmarketing?Whataretheimplicationsofthisforthebroadermedialandscape? WEEK10 LECTURE Facebook,freelabour,andinformationalcapitalism Readings Fuchs,Christian2012‘ThePoliticalEconomy ofPrivacyonFacebook’,TelevisionNewMedia13(2),pp.139–159 Hesmondhalgh,David,2010,‘User---generatedcontent,freelabourandthe culturalindustries’,Ephemera10(3/4),pp.267---284 Overview What’sthebusinessmodelbehindFacebook? Whyshouldandhowcanwecriticallyanalysetheeconomicstructuresandthepowerrelationsofthishugelysuccessfulsocialmediaplatform? Towhatextenthaveusers(andtheirpersonalinformation)becomecommoditiesthataretradedand soldtoadvertisers and corporations? DoesFacebook(andothersocialmediaplatforms)exploitour(free)digitallabourtoproducerevenue? Thisweek,weengagewithAutonomisttheoriesoffreelabourandimmateriallabour,whichattempttodevelopamorerigorousconceptualizationofhownewmediatechnologiessuchastheInternethaveledtoareshapingofmediapower.