Result of COVID-19) for Hospitals

    Discussion of Marketing Changes (3 slides)  Discuss the 4Ps as they relate to the marketing changes established/implemented  Summarize 4 or more organizational or industry changes as they relate to the marketing  Fully describe and ensure points are well-connected to marketing concepts  Explain rationale for the changes implemented from a marketing perspective Performance Measurement (3 slides)  Provide clear and specific details regarding how recommendations would be measured o One SMART goal is to be provided for each recommendation  Detailed rationale for selected SMART goal for reach recommendation