role of socio-cultural influences Using "The Joneses" Movie
role of socio-cultural influences Using "The Joneses" Movie
Paper details:
Discuss the role of socio-cultural influences (e.g. opinion leaders, word of mouth, reference groups, family life cycle, social class, culture and subculture, etc.) on consumer decision---making by referencing the movie The Joneses. "Please don't refer anything to Roy and Chattopadhyay(2010) reseach. Use your own research. this is just a sample to help you write a similar essay for me. Note: "This is not a APA paper".