Sale capability is directly tied to factories and supplier cooperation

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Walmart

Walmart is the world's largest retailer, and it has achieved its success by following a cost leadership strategy. This means that Walmart strives to be the lowest-cost provider of its products and services. Walmart does this by a number of means, including:

• Buying in bulk from suppliers
• Operating large, efficient distribution centers
• Using cutting-edge technology to manage its inventory
• Keeping its overhead costs low

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