Sales Presentation

Full Answer Section

lide 3: Introduction

Good morning, everyone. I'm [Your Name], and I'm the market research analyst at Prime Apparel. I'm here today to talk to you about the effectiveness of business communications in relation to the sales of our backpacks.

Slide 4: Summary of the marketing strategy

In Weeks 5 and 6 of the marketing simulation, I developed a marketing strategy for our backpacks. The goal of the strategy was to generate a net profit of $1,500.

The four Ps of my marketing strategy were as follows:

• Product: I decided to focus on our line of high-quality, durable backpacks. These backpacks are perfect for students, professionals, and travelers.
• Price: I set a competitive price for our backpacks. I wanted to make sure that they were affordable, but I also wanted to make sure that we were making a profit.
• Place: I decided to sell our backpacks through our website and through select retailers. I wanted to make sure that our backpacks were available to as many people as possible.
• Promotion: I used a variety of promotional methods to market our backpacks. I ran ads on social media, in magazines, and on search engines. I also sent out email newsletters to our subscribers.

Slide 5: Evaluation of 2 communications methods

I evaluated two communications methods that I used in my marketing strategy: social media and email newsletters.

• Social media: I ran ads on Facebook, Instagram, and Twitter. I also created social media posts that featured our backpacks. These posts were well-received by our followers. In fact, we saw a significant increase in traffic to our website after we started running social media ads.
• Email newsletters: I sent out email newsletters to our subscribers every month. These newsletters featured new products, sales, and special offers. Our subscribers opened our emails at a high rate, and we saw a good conversion rate from email clicks to website visits.

Slide 6: Conclusion

Overall, I believe that the business communications methods I used were effective in generating sales for our backpacks. Social media and email newsletters were both successful in reaching our target audience and driving traffic to our website.

I would recommend continuing to use these communications methods in the future. I would also recommend experimenting with other communications methods, such as paid search advertising and influencer marketing.

Sample Solution

Slide 1: Title slide

• Title: The Effectiveness of Business Communications in Relation to the Sales of Backpacks
• Subtitle: A Presentation by [Your Name]
• Date: August 11, 2023

Slide 2: Agenda

• Introduction
• Summary of the marketing strategy
• Evaluation of 2 communications methods