SAMSUNG CASE STUDY
After reading the article “Samsung buys mobile payments group LoopPay to compete with Apple”, discuss around the following topics:
1- Discuss the nature and type of Samsung strategic move, is it an intensive, integrative, or defensive move?
2- How does this strategic move help Samsung develop a competitive advantage?
3- How beneficial is this strategic move? How optimistic are you about the Samsung strategy?
use external resources. cite all the sources of information.