Saving Lives in Saudi Arabia: Reforming a culture of recklessness bravado on the kingdom’s roads Order Description Methodology Chapter This should be 5000 words covering the following; • Introduction • Qualitative methods • Case Studies o Justification of selecting these countries? o Justification for selecting these campaigns. It is better to start these two section with CRITERIA OF SELECTION subtitle? • Semi-structured interviews o Justification for selecting these groups? o Justification for selecting these cities? • Interview questions and translation • Interview subjects • Quantitative methods • Questionnaire designing and piloting • Questionnaire translation (from English to Arabic and vice versa) • Data collection • Ethical considerations • Data analysis using Lyxmancer and SPSS software • Methodological limitations in cross-cultural study • Limitations in sampling, data collection and analysis of data • Justification of the chosen TVCs and advertising • Conclusion