Singha Corporation Co., Ltd.

Order Description Develop an integrated international marketing plan, which would help a firm exploit the market opportunity to sell products to the target consumers in a specific market today. The firm must be real and belong to one of the following sectors: a) An alcohol beverage company b) Strategic plan ? Entry mode strategy; segmentation, targeting and positioning; potential competitors in the target market c) The tailored marketing mix Product strategy and rationale; promotion strategy and rationale; pricing strategy and rationale; distribution strategy and rationale. You must provide convincing rationale and arguments on all aspects of your decisions on the strategic plan and marketing communication mix analysis.