SMART Goals and KPIs

  Scenario You are an Internet Marketing Consultant seeking the business of a 3rd party company. (Once again, this company can be the company you have been using throughout DMMS.) In your attempt to earn the contract of this 3rd party company, you are providing brief, initial proposal of SMART business goals and corresponding KPIs to improve their digital marketing campaign. Task Define 4 – 5 SMART business goals. For each SMART goal, identify 2 – 3 KPIs to measure its success. Explain why and how each KPI will assess the success of its corresponding business goal.