For the Smithers case, after you read the general case study methodology, answer the following specific questions and submit a 1-page write-up at the beginning of class:
1. Using the leading change article (JB ch29), analyze the approach to change taken at this company. WHy was the change not successful?
2. Briefly skim JB chapter 14 (sales) How does it apply to this case?
3. Which Bolman & Deal frames (ch 4 and 13) applies to this case? Explain why and be specific.
4. What are the future prospects for this quality initiative?