Social Media and consumer engagement

Research Project Proposal Social Media and consumer engagement
Dolan Rebecca, Conduit Jodie, Frethey Bentham, Fahy John, Goodman Steve, (2019), Social media
engagement behaviour, European Journal of Marketing, 6(2), pp.18-44.
Dolan Rebecca, Conduit Jodie, Fahy John, Goodman Steve, (2017), ‘Social media: communication
strategies, engagement and future research directions’, International Journal of Wine Business
Research, Vol. 29 Issue: 1, pp.2-19, Available at:,
[Accessed 23 April 2019].
Jochen Wirtz, Anouk den Ambtman, Josée Bloemer. Csilla Horváth, Ramaseshan B, Joris Van De
Klundert. Zeynep Gurhan Canli., Jay Kandampully, (2013), ‘Managing Brands and Customer
Engagement in Online Brand Communities’, Journal of Service Management, Vol. 24 Issue: 3,
pp.223-244, Available at: [Accessed 23 April 2019]
Katarzyna Zyminkowska , (2015), ‘Customer Engagement Behavior in the Fashion Industry’,
International Conference on Marketing and Business Development Journal – Vol. 1, Issue: 4, pp.48
Tong,Y, (2009), ‘A study of e-recruitment technology adoption in Malaysia’, Industrial Management
and Data Systems, Vol. 109 No. 2, pp. 281-300.
Verhoef P, Reinartz W, Krafft M, (2010), ‘Customer Engagement as a New Perspective in Customer
Management’, Journal of Service Research, 13(3), pp.247-252.
Vitor Moura, Hélio Arthur Reis Irigaray, Carlos Lourenco, (2019),‘ Consumer engagement on social
media: insights from a virtual brand community’, Qualitative Market Research: An International
Journal, Vol.22.1,14-32.
Willis Michelle, (2019), ‘The Dynamics of Social Media Marketing Content and Customer
Retention.’ Leveraging Computer-Mediated Marketing Environments, CGI Global.
Wu I, Chen J, (2005), ‘An extension of trust and TAM model with TPB in the initial adoption of online
tax: an empirical study’, International Journal of Human Computer Studies, Vol. 62 No. 6, pp. 784-808
Ambler Tim, Chris Styles, (1997), ‘Brand development versus new product development: toward a
process model of extension decisions’, Journal of Product & Brand Management Vol.6. No.4, pp.222-
Ashley C, Tuten T, (2015), ‘Creative strategies in social media marketing: an exploratory study of
branded social content and consumer engagement’, Psychology and Marketing, Vol. 32, Issue 1,
Research Project Proposal Social Media and consumer engagement
Dawson C, (2019), ‘Introduction to research methods’. 5th ed. London: Robinson, pp.22-32.
Denscombe M, (2014), ‘The Good research guide’, 5th edition, Maidenhead, England: McGrawHill/Open University Press, pp.146-150.
Gravetter F, Forzano L, (2018), ‘Research methods for the behavioural sciences’. 6th ed. Boston:
Cengage, pp.11-15.
Hallock W, Roggeveen A, Crittenden V, (2016), ‘Social media and customer engagement: dyadic
word of mouth’, Proceedings of the Academy of Marketing Science, Vol.12, Issue 3, pp.185-204.
Hong J, Lee O, Suh W, (2013), ‘A study of the continuous usage intention of social software in the
context of instant messaging’, Online Information Review, Vol. 37 No. 5, pp. 692-710.
Hoyer W.D, Chandy R, Dorotic M, Krafft M, Singh S.S, (2010), ‘Consumer co-creation in new product
development’, Journal of Service Research, Vol. 13 No. 3, pp. 283-296.
Jin X, Cheung C, Lee M, Chen H, (2009), ‘How to keep members using the information in a
computer-supported social network’, Computers in Human Behavior, Vol. 25 No. 5, pp. 1172-1181.
John Koetsier S, (2019), Facebook: 15 million businesses, companies, and organizations now have a
Facebook page, Available at:, [Accessed 18 Apr. 2019].
Kumar V, Aksoy L, Donkers B, Venkatesan R, Wiesel T, (2010), ‘Undervalued or Overvalued
Customers: Capturing Total Customer Engagement Value’, Journal of Service Research Vol. 13(3).
Linda D. Hollebeek, Mark S. Glynn, Roderick J. Brodie, (2014), ‘Consumer Brand Engagement in
Social Media: Conceptualization, Scale Development and Validation’, Journal of Interactive
Marketing, Vol.28, pp.149–165.
Mangold W.G, Faulds D.J, (2009), ‘Social media: the new hybrid element of the promotion mix’,
Business Horizons, Vol. 52 No. 4, pp. 357-365.
Mason R, Huff K, (2018), ‘The effect of format and device on the performance and usability of webbased questionnaires’, International Journal of Social Research Methodology, pp.271-280, Available
at:, [Accessed 18 May 2019].
Muniz, Albert M, Jr O’Guinn, Thomas, C, (2001), ‘Brand community’, Journal of Consumer Research,
Vol. 27 No. 4, pp. 412-432.
Research Project Proposal Social Media and consumer engagement
Nelson-Field K, Taylor J, (2019), ‘Facebook fans: A fan for life’? Available at: [Accessed 16 Apr. 2019].
Ong C, Day M, (2010), ‘An integrated evaluation model of user satisfaction with social media
services’, IEEE International Conference on Information Reuse & Integration, pp. 195-200.
Rania Hussein, Salah Hassan, (2017), ‘Customer engagement on social media: how to enhance
continuation of use’, Online Information Review, Vol. 41, Issue: 7, pp.1006-1028
Sashi C, (2012), ‘Customer engagement, buyer-seller relationships, and social media’, Management
Decision, Vol. 50 No. 2, pp. 253-272.
Saunders M, Lewis P, Thornhill A, (2019), Research methods for business students, 8th edition, New
York: Pearson, pp.128-135.
Stieglitz S, Dang-Xuan L, Bruns A, Neuberger C, (2014), ‘Social media analytics’, Business &
Information Systems Engineering, Vol. 6, pp. 89-96.
Taylor S, Bogdan R, DeVault M, Taylor S, (2015), ‘Introduction to qualitative research methods’, 4th
edition, New Jersey: John Wiley and sons, pp. 29-32.
Van Dorn, Lemon K, Mittal V, Nass S, Pick D, Pirner P, Verhoef C, (2010), ‘Customer Engagement
Behavior: Theoretical Foundations and Research Directions’, Journal of Service Research, Vol.13(3),
Vivek S, Beatty S, Morgan M, (2012), ‘Customer Engagement: Exploring Customer Relationships
Beyond Purchase’, Journal of Marketing Theory and Practice, vol. 20, no. 2, pp.124-149.
Wirtz B, Schilke O, Ullrich S, (2010), ‘Strategic development of business models: implications of web
2.0 for creating value on the Internet’, Long Range Planning, Vol. 43, Issue 2, pp. 272-290.