Social media tools

        Imagine that you are the head of the public communications office in an organization that has yet to embrace social media. Develop a presentation for the board or executive leadership team to persuade them that social media is necessary for prudent and effective crisis management. Your goal is to gain your leaders’ confidence, a commitment of resources, and a long-term endorsement of your plans to include social media in the organization’s crisis response plan. Describe at least three different social media tools, how each is being used or will be used to communicate during a crisis, and propose rules for how to get the organization’s message out efficiently, effectively, and succinctly using these tools.