social tourism- individual report

social tourism- individual report Order Description instructions: Plan for the final report Applied marketing strategy: social tourism in Australia (key issues report): Structure – no more than 5 pages 1. Topic overview ? company ? product. 2. Industry structure. 3. Trends and challenges. 4. 3-5 issues may be and recommendations. 5. Project report structure. 6. Reference list. Note: This Assessment Task relates to the following Learning Outcomes: -Learn how to analyse, synthesise and evaluate marketing strategies. STEPS Management Strategy Model, Consumer Choice Models and Social Behavioural Models. -Understand and analyse the complexities of the business environment and how these influence marketing strategy (awareness to choice to behaviour). -Understand how to use market segmentation concepts and generate potential segmentation schemata. -To understand and apply core marketing strategy concepts like competitive advantage, synergies, positioning and branding. -The ability to work and resolve complex business issues.

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