Southwest Airlines “Strategic and operational controls”
Section 4: Recommendations – 5-Year Strategic Plan/Final Consulting Report (7-10 Pages) THIS IS MY POINT
“Strategic and operational controls:
• Analyze the firm in the context of the ideas articulated in Chapter 13. For example, analyze the
types of strategic controls the firm uses. Are they appropriate? Why or why not? Analyze the
operational control systems the firm uses. Are they appropriate? Why or why not?