Southwest Long-term Objectives
Write a brief discussion of Southwests current long-term objectives. In other words, what are the firms current long-term objectives? Dont be vague; provide a few very specific examples. To illustrate, as stated in the textbook, …Gulf Oil set a five-year objective of moving from third to second place as a producer of high-density polypropylene. Total sales were the measure. Please do not confuse long-term with short-term objective. Try to use recent resources and you could use bullet points. It doesn’t have to be a full page as long as it is comprehensive and accurate. Please use endnotes and a bibliography page.