Sport Licensing Recommendations
3-2 in 2-4 pages double space and references topic is on the Detroit Lions (NFL team)
investigate its current merchandise licensing offering. You may find some of this information on their website or the website of the league or sport governing body.
Identify and suggest at least six to eight things you would recommend they do to improve their licensing program/offering based on what the sport organization has done. Also, comment on who might be ideal strategic alliance partners that they might approach/use to execute your recommendations.
Sample Solution
The NFL has a wide variety of merchandise licensing offerings, including apparel, accessories, home goods, toys, and collectibles. The NFL works with a variety of licensees to create these products, and the products are sold through a variety of channels, including retail stores, online retailers, and the NFL's own website.Full Answer Section
- Apparel:Â NFL jerseys, t-shirts, sweatshirts, hats, and other apparel are some of the most popular items available. The NFL works with a variety of brands to create these products, including Nike, Under Armour, and Fanatics.
- Accessories:Â NFL hats, gloves, scarves, bags, and other accessories are also popular items. These products are often designed to show support for a specific team or player.
- Home goods:Â NFL blankets, pillows, mugs, and other home goods are popular items for fans to decorate their homes with. These products often feature team logos or player images.
- Toys:Â NFL footballs, action figures, and other toys are popular items for children. These products allow children to play with their favorite NFL teams and players.
- Collectibles:Â NFL trading cards, autographed memorabilia, and other collectibles are popular items for fans who want to collect NFL memorabilia. These products can be valuable, and they often increase in value over time.
- The program was launched in 1967, and it is now one of the largest and most successful merchandise licensing programs in the world.
- The NFL works with over 700 licensees to create NFL merchandise.
- The NFL's merchandise licensing program generates over $1.5 billion in revenue each year.
- The program helps to fund the NFL's operations, including player salaries, stadium construction, and charitable giving.
- The NFL's merchandise licensing program is a way for the league to connect with fans.
- The program offers a wide variety of products that appeal to fans of all ages.
- The program helps to keep the NFL at the forefront of popular culture.