Spreadsheets and Data in Economics
ECN112 Spreadsheets and Data in Economics Coursework Task 2
Is there competition in the UK supermarket industry? The Competition Commission is interested in investigating the level of competitiveness in the industry and hires you to carry out the analysis. The file ECN112 UK Supermarkets Sales.xlsx available on QMPlus reports the level of sales for the UK supermarket chains and independent shops in 2012 and 2013. The figures are in thousands of pounds.
a) Provide an analysis of the level of competition in the industry by plotting the Lorenz curves and
by computing the GINI coefficients. Comment on your findings (no more than 300 words). (3 marks)
b) Recently Aldi and Lidl have expressed an interest in merging. The two companies claim that a
new larger company would be able to better challenge the market leaders so that, eventually, consumers would benefit. The Competition Commission has been asked to investigate Aldi and
Lidls claim and you have been asked to carry out the analysis on behalf of the Competition Commission. What would your advice be? (no more than 300 words) (2 marks)
General guidance notes
You must carry out your analysis in Excel and please answer the two questions on separate worksheets. You must submit your Excel file online on QMPlus. When submitting the file online please make sure that the file name is made up of the initial of your name (all one word) followed by your surname (e.g., gvolpe.xlsx). The task accounts for five marks and the deadline is 23.59pm (GMT) on Sunday 30th November 2014.
SupermarketTotal sales in 2012 (000s)Total sales in 2013 (000s)
Aldi 733 061,00 961 395,00
Asda 4 242 670,00 4 276 248,00
Co-operative1 580 784,00 1 574 040,00
Farm Foods134 695,00 173 905,00
Iceland 479 105,00 491 597,00
Independent supermarkets498 294,00 520 051,00
Lidl 660 351,00 751 201,00
Morrisons 2 814 236,00 2 855 745,00
Other supermarket chains439 617,00 496 157,00
Sainsbury’s4 078 869,00 4 186 914,00
Tesco 7 372 225,00 7 427 304,00
Waitrose1 104 036,00 1 201 202,00
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Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.
Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.
This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.
To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.
It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.
Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>