Startup companies are typically technology-oriented, high growth focused and seeking to disrupt an existing market or to create a new market. Your task is to develop an Integrated Marketing Communications (IMC) plan for one of the following startups: a) Pebble Technology's E-Paper Watch (http://getpebble.com/) or b) Thalmic Labs MYO Armband (http://www.thalmic.com/myo/).