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      Nearly everyone has seen a PSA ( https://en.wikipedia.org/wiki/Public_service_announcement is a decent overview of the genre). Here are some Internet Danger- Everyone Knows Sarah https://youtu.be/ThxmgXMBpoM Seat belt PSA (Ad Council) - Early '70s https://youtu.be/4nAJ8EG8MVE Keep America Beautiful Commercial “Iron Eyes” Cody https://youtu.be/KF-U0dL-9K4 Close to Home - It Can Wait - AT&T https://youtu.be/jtQ9H1MrrPo State Farm Commercial - "Following" https://www.youtube.com/watch?v=Lm-ZMB3kzaw provided to help you get the idea of what goes into a PSA. Please forgive any broken links (YouTube links can go bad overnight) Your job is to create a short (which is no longer than two minutes) PSA, about social engineering. It can be any aspect of social engineering and targeted toward any audience - just make sure you explain your audience in your 500 word companion paper. Your goal is to use every aspect of what you've learned about influence (ala Cialdini's six principles) to convince folks that they need to care about your topic and maybe even do something as a result of watching your PSA. We'll be frank: you will be actively manipulating your viewers' emotions, but you're doing it to help them. This class is all about emotional manipulation. Bad folks use it to do bad things. Good folks use it to do good things. Videos will be presented during module 12.