Stereotypical representations are being challenged in the commercial.
Examine this video commercial by Toyota (2015) at:
https://www.youtube.com/watch?v=lrOnaAYs21o
a) Evaluate the extent to which stereotypical representations are being challenged in the
commercial.
(70 marks)
b) Discuss how these representations are employed to effectively convey the advertiser’s
message.
(30 marks)