Strategic alliance theoretical Framework (Chapter 3 only)
In this sections need to demonstrate how the behavior of the parties could be related to the structure of the collaboration agreement. And the selection of the structure and its relationship with behavior in a collaboration relationship will be analysed. This section is not going to focus on the analysis of the motivation for establishing a collaboration agreement. The assumption is that firms have already decided upon the collaboration as the best option for developing their business. However, it is known that there are a lot of different structures for implementing collaboration agreements.