Strategic International Marketing


The Mayo Clinic has been very successful over a century of service in its operations. After reading the attached case, please write what are the marketing challenges and problems the Mayo Clinic faces in this case? Visit the company’s website and obtain additional, independent sources of information on the Clinic, where necessary.
To better understand these challenges, review how the organization collects and uses information on its patients around the world. Are there any alternative ways Mayo Clinic could upgrade its patient information and database?
What kinds of information should be the focus of Mayo Clinic’s international marketing research?
What specific recommendations you would make to Mayo Clinic?