You have been tasked with evaluating a firm in the energy sector for a strategic
management journal. In the report you are required to provide company specific, clear and
concisely written information relating the company to both the external and internal
environment and its past performance and future strategic direction.
You have been tasked with evaluating ONE of the following:
? an International Oil Company (IOC) OR
? an Independent operator
The report should be done so in the following way:
1. Introduce your report and provide specific reasons as to why you have chosen the
particular International Oil Company (IOC) or Independent operator
2. Carry out a SWOT analysis on your chosen International Oil Company (IOC) or
Independent operator and rank each of the factors in order of importance; 1= most
important, 2 = second most important and so on. Explain the reasoning for your
This ranking should be done for each factor identified included within each element of
the SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).
This report should consider both the firm’s past performance through Strengths and
Weaknesses and the firm’s future direction through Opportunities and Threats.
3. Highlight three key recommendations in terms of the strategic direction of your
chosen IOC or Independent operator, which have come out of your analysis.
List these in rank order (1=most important, 2= second most important and so on).
Explain your reasoning for your rankings.
4. Conclusion – Summarise your work
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