it is a case study on ryan air and the case study is attached to the file. 1. Define, interpret, and critically evaluate the aims, concepts, role and functions of strategic management and the bases for the formulation of strategy and its management and development within an organisation or business context. 2. Analysis and evaluate the contemporary debates and theories underpinning contemporary business strategy and the perspectives related to strategy within organisations. 3. Develop and compile (a) strategic plan(s) which incorporates a full consideration of the contexts and concepts applicable to an organisation or business context and which is based on theoretical and practical applications for an organisation • Critical application of knowledge and understanding of theory relating to strategic management. • Well-constructed and balanced discussion of relevant factors relating to Ryanair leading to logical and justified recommendations. • Evidence of a wide range of relevant reading.