Strategic Management

Strategic Management

Module 4 – SLP
STRATEGY IMPLEMENTATION AND STRATEGIC
CONTROLS
Simulation
In Module 4, you will continue with the CVP analysis you completed in the
Module 3 SLP.
Scenario Continuation:
It is still January 2, 2012. You have just completed your revised SLP3
strategy using CVP analysis, and you are eager to implement your
decisions for 2012 through 2014.
Using the CVP analysis from SLP3, run the simulation for a final time.
Again, be sure to take notes about your analysis and the document the
reasoning behind your decisions.
Finalize your report showing the strategy you have used.
Assignment Overview
Using the strategy that you developed in SLP3, run the simulation.
Document your results as you did previously. Review and analyze these
results, and develop a final strategy.
Please turn in a 6- to 8-page paper, not including cover and reference
pages.
SLP – MGT599 Strategic Management (OCT2015FT-1) 10/5/15, 6:25 AM
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Keys to the Assignment
The key aspects of this assignment that should be covered and taken into
account in preparing your paper include:
The revised strategy consists of the Prices, R&D Allocation %, and any
product discontinuations for the X5, X6, and X7 tablets for each of the
four years: 2012, 2013, 2014, and 2015.
You must present a rational justification for this strategy. In other words,
you must provide support for your proposed strategy using financial
analysis and relevant theories.
Use the CVP Calculator and review the PowerPoint that explains CVP
and provides some examples.
You will need to crunch some numbers (CVP Analysis) to help you
determine your prices and R&D allocations.
Make sure your proposed changes in strategy are firmly based in this
analysis of financial and market data and sound business principles.
Your goal is to practice using CVP and get better at it.
Present your analysis professionally, making strategic use of tables,
charts, and graphs.
Time Line Summary:
SLP1
2015: Hired on December 15.
Turned in first report to CEO Smothers.
SLP2
You are returned – via Time Warp – to January 1, 2012.
You make decisions for 2012 – 2015.
December 31, 2015 – You have revised all four years, and you write up
your summary report.
SLP3
Apparently, your SLP2 decisions were not “good enough,” as you’ve
again been returned to January 1, 2012.
SLP – MGT599 Strategic Management (OCT2015FT-1) 10/5/15, 6:25 AM
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again been returned to January 1, 2012.
It is once again January 1, 2012: You decide to use CVP analysis to
develop a revised four-year plan for your strategy. You analyze the
results of your first decisions from SLP2, taking notes, and documenting
your decision-making process. You use the CVP Calculator to help you
develop your strategy. Your notes explaining the logic behind your
decisions.
SLP4
It is still January 2, 2012. Using your CVP analysis from SLP3, you run
the simulation, implementing your revised four-year plan. You keep track
of your financial and marketing results year over year.
You submit your final 6-8 page report, which includes your Final Total
Score.
You compare – and report – your results with previous results.
SLP Assignment Expectations
Your paper will be evaluated using the grading rubric.
Tips and Suggestions
Note the following tips and suggestions:
You might find these downloads useful:
Decision Matrix Table – Download this Word doc with a blank table you can
use to show your proposed strategy decisions.
PowerPoint discussing CVP – Provides a good overview of Cost Volume
Profit analysis, the various equations that you can use, and how to use it.
Some examples are provided showing how to use the CVP Calculator.
CVP Calculator – This an Excel-based calculator that you can use to
determine prices, volumes, and profits. Keep in mind that it will tell you what
need, but the market determines what you actually get.
Include a cover page and a reference page, in addition to the 6-8 pages
of analysis described above.
Include appropriate section headings.
SLP – MGT599 Strategic Management (OCT2015FT-1) 10/5/15, 6:25 AM
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Background
Case
Case 4 Dropbox
SLP
SLP 4 Dropbox
Learning Outcomes
Strategy Implementation
and Strategic Control
Module 4: Strategy
Implementation and
Strategic Controls
4
Task: View this topic
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Use charts and graphics strategically, but do not use these as “space
fillers.” Include lengthy tables, etc. in an Appendix instead.
Cite and reference all sources that you use in your work, including those
that you paraphrase. This means include citations and quotation marks
for direct quotes, and citations for that information which you have
“borrowed” or paraphrased from other sources.
Follow TUI Guidelines for well-written papers.
SLP – MGT599 Strategic Management (OCT2015FT-1) 10/5/15, 6:25 AM
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Module 4 Reflective
Discussion