Strategic Marketing

Go to the following website: http://www.idriveyourcar.com and analyze the service that is being offered.
Develop a paper that answers the questions below.
1. Describe the main characteristics of the service being offered. Are those characteristics are appealing?
2. Describe who you think would be the potential consumer.
3. Do you think that there is a market segment big enough to be profitable? Try to quantify this business′ revenues.
4. From the point of view of that potential consumer, What other characteristics would you think are missing in the service offering (if any)?
5. Do you like the tag-line ′Be Driven′′ that is used in the website? If not, what tag-line would you use?
6. What else would you do to make this idea successful?