Strategic Marketing plan for McDonald's in United Kingdom

  S​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​trategic Marketing plan for McDonald's in the United Kingdom To explore in academic and practical terms the nature of competitive advantage and to develop an effective one-year strateg​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ic marketing plan for Mcdonald's in the United Kingdom The strategic marketing plan will recognise the role and importance of the strategic planning process in a competitive environment​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​.