Strategic Perspectives and the Global Environment

Assume that your chosen organisation wishes to expand at home and internationally after a thorough review of its current competitive position. Using appropriate models, theories and frameworks, your brief is to: 1. Analyse your chosen organisation’s current competitive position in both its macro- and micro- environments and critically evaluate the key opportunities and threats that it needs to respond to in an increasingly dynamic global environment. 2. Analyse the internal strengths and weaknesses of the organisation and critically evaluate how it needs to change in order to help it meet the challenges of operating in an increasingly global environment. 3. Analyse the overseas opportunities for the organisation and recommend ONE country that it should enter.