"Strategic Position & Risk Assessment
Create a description of your selected company that includes trends, strategic positioning, distribution channels, and a SWOT analysis. You've already begun this assignment in your discussions.
In the Week 1 discussion, you chose a company and created a description and mission statement for it. In this assignment, you will need to revise your selected company's description and mission statement based on the feedback you received and any changes you would like to make.
Likewise, in the Week 2 discussion, you began work on your SWOT (strength, weakness, opportunity, threat) matrix. Your task in this assignment is to revise your SWOT matrix based on the feedback you received and to summarize the key learning’s from your SWOT matrix.
• Explain how you will implement your strategy to distinguish your product or service from the competition.
• Consult Chapter 9, "Strategic Position & Risk Assessment," of your textbook for help in crafting this portion of your business plan.
Sample Solution
The company I selected is Amazon.com, Inc., a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.Full Answer Section
Amazon is the world's largest online retailer and has a market capitalization of over $1.5 trillion. The company offers a wide variety of products and services, including books, electronics, clothing, groceries, and streaming media. Amazon also operates a number of other businesses, including Amazon Web Services (AWS), Amazon Prime, and Amazon Kindle.
Mission Statement
Amazon's mission statement is to "be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices."
Trends
The e-commerce industry is growing rapidly, and Amazon is well-positioned to capitalize on this trend. The company has a strong brand name and a loyal customer base. Amazon is also constantly innovating and adding new products and services.
Strategic Positioning
Amazon's strategic positioning is based on its focus on customer service. The company strives to offer its customers the best possible shopping experience, and it is constantly innovating to improve its customer service offerings. Amazon also has a strong focus on innovation. The company is constantly investing in new technologies and products, and it is always looking for new ways to improve its customer experience.
Distribution Channels
Amazon's distribution channels are extensive. The company has a network of warehouses and fulfillment centers around the world. Amazon also uses third-party sellers to help it fulfill orders. This allows Amazon to offer a wide variety of products and services to its customers.
SWOT Analysis
Strengths
- Strong brand name
- Loyal customer base
- Extensive distribution network
- Strong focus on customer service
- Constant innovation
- High operating costs
- Reliance on third-party sellers
- Competition from other e-commerce retailers
- Regulatory challenges
- Continued growth of the e-commerce market
- Expansion into new markets
- Development of new products and services
- Acquisition of other businesses
- Economic downturn
- Changes in consumer preferences
- New entrants to the market
- Technological advancements