Strategy and Case Analysis- Report

Strategy and Case Analysis- Report Order Description Instructions You have been asked to read the case example China comes to Hollywood: Wanda’s acquisition of AMC (Johnson et al., 2014, pp.290-292) and answer the following questions: ? Considering Yip’s globalisation framework, what drivers of internationalisation do you think were most important when Wanda entered the US market through its AMC acquisition? ? What national source of competitive advantage might Wanda draw from its Chinese base? What disadvantages derive from its Chinese base? ? In light of the CAGE framework, what challenges may Wanda meet as it enters the US market? You report must be structured as follows: ? Introduction (3 marks) ? Analysis of Wanda’s acquisition of AMC o Insights from Yip’s globalisation framework (5 marks) o Wanda’s competitive advantages and disadvantages (5 marks) o Insights using the CAGE framework (5 marks). ? Discussion (5 marks) ? Conclusion (2 marks). Five (5) additional marks will be allocated to English expression and grammar. Tips for preparing your report: ? Define your terms; ? Clearly explain the concepts; ? Make use of multiple references (minimum of five); ? Keep to the word limit; and ? Ensure your assignment is well-presented and free from grammatical and typographical errors and appropriately referenced. MNG93002 Strategy and Case Analysis Assignment 2 Due Date: 14 December 2015 Value: 30% (marked out of 30) Instructions You have been asked to read the case example China comes to Hollywood: Wanda’s acquisition of AMC (Johnson et al., 2014, pp.290-292) and answer the following questions: ? Considering Yip’s globalisation framework, what drivers of internationalisation do you think were most important when Wanda entered the US market through its AMC acquisition? ? What national source of competitive advantage might Wanda draw from its Chinese base? What disadvantages derive from its Chinese base? ? In light of the CAGE framework, what challenges may Wanda meet as it enters the US market? You report must be structured as follows: ? Introduction (3 marks) ? Analysis of Wanda’s acquisition of AMC o Insights from Yip’s globalisation framework (5 marks) o Wanda’s competitive advantages and disadvantages (5 marks) o Insights using the CAGE framework (5 marks). ? Discussion (5 marks) ? Conclusion (2 marks). Five (5) additional marks will be allocated to English expression and grammar. Tips for preparing your report: ? Define your terms; ? Clearly explain the concepts; ? Make use of multiple references (minimum of five); ? Keep to the word limit; and ? Ensure your assignment is well-presented and free from grammatical and typographical errors and appropriately referenced.

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