1. Provide an overview of EasyJet airline to include their existing corporate objectives and a summary of their current financial status.
2. Choose appropriate methodologies and tools to analyse key influences in the MACRO environment and undertake a rigorous and comprehensive strategic analysis for the airline.
4. Based on your analysis, identify four marketing objectives that easyJet should consider in order to strengthen their market position in a geographical region of your choice and identify appropriate strategies to implement these.
5. State your recommendations and draw an appropriate conclusion