Student athletes

  Some colleges and universities are beginning to allow student athletes to make deals with companies for use of th​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​eir images, meaning that they can get deals with companies to promote products or make commercials. Is this a good idea​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​?