Description
Reed Supermarkets: A New Wave of Competitors
Discussion Questions:
- What is Reed’s position in the Columbus market? How does a supermarket make money?
- What strategy would be most effective for Reed moving forward? Is this strategy feasible?
- How serious is the threat posed by dollar stores and Aldi?
- Should Collins continue the dollar specials campaign? What is the financial impact of this decision?
- What should Collins’ action plan be for Reed for 2011?
