Supporting Great Day Fitness Tracking in the age of big data

    This week you will consider supporting Great Day Fitness Tracking in the age of big data and the capabilities and potential benefits of using business intelligence. Consider the overall use of information systems, including BI applications in support of decision-making and marketing. Create a 2- to 3-page report in Microsoft Word to explain to Karen about this technology, specifying how business intelligence can use data collected from business applications to improve Great Day Fitness Tracking’s competitiveness. References Bardicchia, M., (2020). Digital CRM: Strategies and Emerging Trends: Building Customer Relationship in the Digital Era. Ferenc S., and Sándor M., (2002). Introduction to Matrix Theory: With Applications to Business and Economics, World Scientific Publishing.