Surge pricing
Using data from Uber and EBay, behavioral economists have made some interesting observations about human behavior. Let's discuss some of these observations. Listen to your brain on uber (Links to an external site.). (The written description only summarizes the podcast, so please listen to the full podcast.) Then discuss the following questions:
• What is surge pricing? Why does Uber do it? What are some of the psychological and behavioral consequences of surge pricing?
• How does a round number surge increase affect demand? How does that compare that with round number pricing on EBay?