What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept.
Discuss the types of harmful impact that marketing practices can have on competition and the associated problems.
What is consumerism? What rights do consumers have, and why do some critics feel buyers need more protection?
What is environmental sustainability? How should companies gauge their progress toward achieving it?
Many consumers want to recycle, but rules vary among localities making it difficult for consumers to know if something is recyclable. Voluntary “How2Recycle” labels are starting to appear on
products to help consumers. Visit www.how2recycle.info/ to learn about these voluntary labels and the types of products that will be carrying them. Will these labels make it easier for consumers to
recycle?
