Take a moment now to apply the concepts you learned from the readings this week. Content Requirements Using the Internet, research McDonald’s.
Using the Internet, research McDonald’s. Then, in a flowing narrative respond to all of the following prompts:
Give a short account of the history/background of the company.
Research and find a SWOT analysis on McDonald’s. Explain.
Identify the company’s vision, mission, key values and strategic direction.
How important are efficiency, quality, customer responsiveness, and innovation to McDonald’s competitive position?
Explain McDonald’s distinctive competitive strategy How does this impact the business?
Helpful Links for Your Research
Google Search – McDonald’s History
Google Search – McDonald’s Vision, Mission and Goals
Google Search – McDonald’s Competitive Advantage
Google Search – McDonald SWOT