Select a well-known nonprofit brand. Briefly describe the tangible elements it uses to communicate with target audiences. Remember to use either speaker notes for what you’d say if you were presenting in person or submit a voiceover PowerPoint.
Tangible elements it uses to communicate with target audiences
Sample Answer
Presentation Title: Communicating Impact: The Tangible Brand Elements of Doctors Without Borders (Médecins Sans Frontières - MSF)
(Slide 1: Title Slide - Doctors Without Borders Logo, "Communicating Impact: The Tangible Brand Elements of MSF")
Speaker Notes: "Good morning, everyone. Today, we're going to delve into the powerful world of nonprofit branding by examining a truly remarkable organization: Doctors Without Borders, also known by its French acronym, MSF, which stands for Médecins Sans Frontières. When we think about successful brands, we often lean towards commercial entities, but nonprofits also rely heavily on strong branding to achieve their missions. MSF is a prime example of this."
(Slide 2: Introduction to MSF - Brief mission statement, photo of MSF field work)
Speaker Notes: "For those unfamiliar, Doctors Without Borders is an international, independent medical humanitarian organization that provides emergency medical aid to people affected by armed conflict, epidemics, natural disasters, and exclusion from healthcare. Their mission is straightforward: to save lives and alleviate suffering. But how do they communicate this critical work and garner the support needed to operate in some of the world's most challenging environments? They do this through a very intentional use of tangible brand elements."