Discuss the company’s target market(s). You should do some research (Library’s electronic database), and there are usually some articles on Google that discuss the company’s target market. You may also find additional information in the annual report. Large retailers attract different markets (the people who buy their products). Make sure you document your sources.
Discuss their products (products include services). Then tell me what new products they plan to introduce or new concepts (JCP has a new concept in the works and McDonald’s is always introducing something new). Discuss their Product Life Cycle strategies