Technological Revolution in Advertising

Order Description

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A.    Topics: select one:
1-    Women in Kuwaiti  Media
2-    Men in Kuwaiti Media
3-    Islam in Kuwaiti Media
4-    Hala February in Kuwaiti Media
5-    Advertising campaign effect in success the organization in the following fields:
a.    Health: (Fight against Smoking, Drugs, Cancer disease)
b.    Environment
c.    Education
d.    Business (Automotive, Food & Beverage, Travel & Tourism, Real Estate, Telecommunicating, Banking)
6-    Technological Revolution in Advertising
7-    Role of internet and interactive media in an IMC Program
8-    Publicity Vs. Privacy
9-    Public Relation Impact on company’s ability to achieve its objectives
10-    Using Integrated Direct Marketing for Competitive Advantages
11-    Importance of Sales Promotion in Companies IMC
12-    Role of Personal Selling in IMC Program

B.    If you wish to do this project individually : Total world required 2500- 3000 words
C.    Or you can do it as Group Assignment 2-3 students maximum: you & other student”: Total world required 4000- 4500 words.
Note:
Female Student should work with female student, while male student should work with male student.
D.    Students’  Project Outlines to be sent to the professor for approval
E.    Format required:
•    Font:  Arial
•    Font Size:  12
•    Line spacing between rows: Double

F.    Cover page required , and should includes the followings:
•    Advertising & Promotion MRKT 355
•    AUK University
•    Project’s Name/ or Title:
•    Prepared By student’s name:
•    Student Number:
•    Words count (      )
•    Professor’s name:
•    Date of submitting the project:
Note:
Every page of your project should include at the bottom – right corner: your First name, Last name
G.    Index & Executive Summary are required
H.    Citation, Bibliography, Appendix (if using) should be documented: APA/ or  MLA Citation Style to be used. Website bellow shows the rule & examples
http://www.ehow.com/about_5435492_mla-vs-apa-works-cited.html

I.    You will be graded on
o    Cover page
o    Table of content
o    Executive summary
o    Introduction
o    Project Body/ Content: IMC Application & Implementation & analysis,
o    Conclusions
o    Recommendation.

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