The following post has two assignments namely;
Analyze a terrorist organization using Groupthink and Social Identity Theory, the analytical cultural markers (honor/shame, challenge/response, patron/client and limited good), symbolic interactionism or other relevant methods discussed in class. The object of the assignment is to provide analysis through the methods discussed in class–not to profile a group or give an intelligence style briefing.
2.Product Life Cycle 2 Parts
1. Review the concepts of the Product Life Cycle (PLC). YOU CAN GOOGLE THIS
2. Select one product or service marketed by the organization where you work.
3. Navigate to the threaded discussion and answer the following questions:
a. What stage is the product in the PLC? Why? Table 9.4 ATTACHED Summary of Product Life-Cycle Characteristics, Objectives, and Strategies in the textbook lists five characteristics for each stage of the PLC. Fully explain each of the five characteristics for the PLC stage for the product you selected. Defend your answer with a detailed evaluation that is clear and insightful.
b. Table 9.4 ATTACHED also suggests a product strategy for each stage of the PLC. Fully explain why it is the best growth strategy for the selected product at this time. Defend your answer with a detailed evaluation that is clear and insightful.
In the past, service industries lagged behind manufacturing firms in adopting and using marketing concepts and tools. Service marketing faces new challenges in the 21st century due to customer empowerment, customer coproduction, and the need to satisfy employees as well as customers.
1. Identify a physical product from around your home or workplace and a service provider which you use at your home or workplace. Navigate to the threaded discussion and respond to the following:
a. Explain the differences in marketing of the service company and marketing the physical product you selected. Defend your answer with a detailed evaluation that is clear and insightful.
b. Select one of the five gaps in the Figure 10.3 ATTACHED Service-Quality Model in the textbook. Using the service company you already selected, explain how this gap can occur and suggest some methods to prevent this service gap from widening. Defend your answer with a detailed evaluation that is clear and insightful.