TESLA: TESTING A BUSINESS MODEL AT ITS (R)EVOLUTIONARY BEST1

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W​‌‌‌‌‍‌‍‌‍‌‌‌‍‌‍‌‍‍‌​hat was the industry characteristics when Tesla was first incorporated? Which were the important forces prevalent in the industry in that time? Be sure to focus on both: the perspective of a player in the traditional automotive industry, as well a​‌‌‌‌‍‌‍‌‍‌‌‌‍‌‍‌‍‍‌​s focus on the perspective of an electrical cars company.