1) Apply the CAGE distance network to compare GM in the US with China. Use GlobalEdge.msu.edu to research China.
2) Examine GM’s financials. How important are non-US sales to GM? What implications does this have for GM’s global and business strategy? Which of the integration response frameworks is best suited
for GM’s global strategies in China?
3) In 2014, GM held almost 15 percent market share in China, while Ford held only 3 percent. Why was GM so successful in China when rivals, including Ford, struggle to gain a stronger position in
the world’s largest automobile market?
4) What is one of the biggest challenges facing GM in the Chinese automobile market? How should the GM COE address it?