The characteristics of the innovation model

Sample Solution

   

How Apple could apply the characteristics of the innovation model discussed in this Module in its product adaptation decisions when launching its iPhone to a new foreign market where the residents are used to non-smartphones only:

Relative advantage: The iPhone offers a number of relative advantages over non-smartphones, such as a larger touchscreen display, a more powerful processor, and access to a wide range of apps. Apple could highlight these relative advantages in its marketing and advertising campaigns.

Full Answer Section

      Compatibility: The iPhone is compatible with a wide range of existing technologies, such as cellular networks, Wi-Fi, and Bluetooth. This makes it easier for people to switch from a non-smartphone to an iPhone. Complexity: The iPhone is a complex device, but Apple could make it easier for people to use by providing clear and concise instructions and tutorials. Apple could also offer customer support in the local language. Trialability: Apple could offer people the opportunity to try out an iPhone before they buy it. This would allow people to experience the benefits of the iPhone firsthand and to decide if it is right for them. Observability: The iPhone is a highly visible device. Apple could leverage this visibility by showcasing the iPhone in public places and by partnering with local businesses to offer discounts or promotions to iPhone users. Price: The iPhone is a premium product, but Apple could make it more affordable by offering financing options or by partnering with local carriers to offer subsidies. Channels: Apple could sell the iPhone through a variety of channels, such as its own stores, carrier stores, and third-party retailers. This would make the iPhone more accessible to potential buyers. Complementary products and services: Apple could offer a variety of complementary products and services to make the iPhone more appealing to potential buyers. For example, Apple could offer cloud storage services, app development tools, and accessories such as cases and screen protectors. Network effects: The iPhone is more valuable as more people use it. Apple could encourage people to buy iPhones by offering discounts for group purchases or by creating exclusive apps and services for iPhone users. Timing: Apple should carefully consider the timing of its launch in the new market. Apple should make sure that the market is ready for the iPhone and that there is a sufficient demand for the product. Conclusion: Apple can apply the characteristics of the innovation model to its product adaptation decisions when launching its iPhone to a new foreign market where the residents are used to non-smartphones only. By focusing on relative advantage, compatibility, complexity, trialability, observability, price, channels, complementary products and services, network effects, and timing, Apple can increase its chances of success in this new market. In addition to the above, Apple could also consider the following when launching its iPhone to a new foreign market:

• Localize the product and marketing: Apple should translate the iPhone's operating system and documentation into the local language. Apple should also tailor its marketing and advertising campaigns to the local culture.
• Partner with local businesses: Apple could partner with local businesses to offer discounts or promotions to iPhone users. Apple could also work with local businesses to develop apps and services that are tailored to the needs of the local market.
• Provide customer support: Apple should provide customer support in the local language. Apple could also offer training and support to local businesses that sell the iPhone.

By taking these steps, Apple can increase its chances of success when launching its iPhone to a new foreign market.