The core marketing concept of the 4 P’s

  Identify and explain how the core marketing concept of the 4 P’s is represented/reflected in the information presented by the company in their web site: Product (What evidence in the web site shows the company's core, facilitating, supporting and augmented products?) Price (What information is conveyed through the web site that demonstrates the value proposition offered by the company?) Place (What are the channels of distribution indicted on the web site through which the product can be obtained?) Promotion (What are the advertising, public relations, sales promotions and personal selling aspects reflected in the web site?) Section Three (30 points) Describe the target marketing strategy (positioning) that's apparent in the company's web site, and evaluate and specify to which market segment(s) the web site's information (appeal) is directed.