The Cultural Construction of Identity Discussion

https://www.youtube.com/watch?list=PL5HXt9k-xGGrox91ESM1Gss6vGWghLHD_&v=dziLHmRuDQs
Watch this before writing the answer.
Men rarely talk about dieting, or at least not as much as women do. However, concerns about body image are certainly not restricted to women. Drawing on ideas from this chapter, the case study, and your personal experience..

How do men address the gap between body image and the cultural ideals represented in advertisements and the media?
Do men talk about this issue, and, if so, how is it articulated?
What role does body image play in perceptions of masculinity?